Think Social Media Isn’t for Tradesmen? Think Again.
Let’s be real when people need a plumber, electrician, or builder, they don’t always scroll through directories. They check social media.
If your business isn’t on Facebook, Instagram, or TikTok, you’re missing out on a ton of potential work. But we get it you’re busy on the tools, and the last thing you want is to spend hours messing around on social media.
That’s why we’ve put together this no-nonsense guide to getting more leads from social media without the hassle.
Why Social Media Works for Tradespeople
1. Your Customers Are Already There
People check Facebook, Instagram, and TikTok daily so why not show up where they’re already looking?
✔️ Homeowners browse social media when thinking about renovations.
✔️ Landlords look for reliable tradespeople to call when they need work done.
✔️ Builders and developers search for subcontractors on LinkedIn.
If you’re active, they’ll find you. If you’re not, they’ll find someone else.
2. It’s Free Marketing (Done Right, It Brings in Real Jobs)
Social media isn’t just about funny memes and cat videos. With the right strategy, it can bring you steady, high-quality leads without spending a fortune on ads.
🔴 The Problem: Most tradespeople don’t post consistently, so they never build a following.
✅ The Fix: Regular posting + the right content = more calls, more jobs, more money.
3. It’s Your Online Portfolio
A customer looking for a roofer, plumber, or decorator wants to see your work before they call.
By posting before-and-after photos, time-lapse videos, and customer testimonials, you prove you’re the real deal.
🚀 A good-looking social media page builds trust and trust gets you hired.
The 3 Types of Social Media Posts That Bring in Work
1. Before & After Photos
Nothing sells your work better than proof of what you can do.
📸 Take a before shot when you start the job.
📸 Take an after shot when it’s done.
📲 Post them with a quick caption about the job (e.g., “New kitchen fitted in Leeds. Swipe for the transformation!”).
2. Customer Reviews & Testimonials
When a happy customer leaves a 5-star review, post it!
💬 Ask customers if they’d be happy for you to snap a quick photo and share their review.
💬 Post a screenshot of a Google review or Facebook recommendation.
People trust other customers more than adverts this builds credibility.
3. Time-Lapse or “Work in Progress” Videos
People love watching things come together.
📹 A simple time-lapse of a day’s work (plastering a wall, laying tiles, installing a boiler) makes great content.
📹 Show a quick walkthrough of the job mid-way people love seeing progress.
🚀 These types of posts get tons of engagement and shares, meaning more eyes on your business.
What About Ads? Are They Worth It?
If you want guaranteed leads, social media ads can be a goldmine.
With Facebook & Instagram ads, you can:
✔️ Target local customers who actually need your services.
✔️ Show up in front of people looking for a tradesperson right now.
✔️ Spend as little as £5 per day and still see results.
How Bauer Marketing Can Help
We know you’re busy and don’t have time to figure all this out yourself. That’s where we come in.
✔️ We manage your social media so you don’t have to.
✔️ We create and schedule posts that actually bring in work.
✔️ We run targeted ads to get your phone ringing.
No stress, no hassle just more customers finding you online.
Want More Leads Without Spending Hours on Social Media?
Let us handle it for you. We’ll create a social media strategy that works for your trade so you can focus on the job.
🚀 Click below to get started.
👉 Let’s Talk About Social Media Management